We all know defining what you do and what you do differently from your competitors (Unique Selling Proposition) will go a long way to helping you decide which prospects you want to pursue.
If you are putting out a consistent message across all your channels the right prospects should even be finding you.
This is where many ICT businesses fall short as they simply forget they have a (USP) and send mixed messages on their different channels causing confusion among prospects, to avoid this get your FREE marketing consistency audit template from the link below.
The Marketing Strategy Company team helps clients identify their ideal clients with a laser focus to Attract leads, Convert them into customers and Retain them as long term clients.
Business Consultant and Coach
The Marketing Strategy Company team helps clients combine both traditional marketing such as Direct Mail and Networking together with Digital Marketing and Social Media.